Part genius marketing, part WTF were they thinking, book publisher Eichborn ties ads on flies at the recent Frankfurt book fair. They released the flies while conference attendees were both interested and disgusted.
While I understand most of the quirky German sense of humor (flying flyers), affiliating a brand with annoying and somewhat gross house flies may not have been the best choice for brand cohesion. However, the soon to be viral aspects of this video as well as the buzz on the show floor might have just made it worth tying all of those little notes onto those flies.
Posted via web from Rob Brown
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